Octane11
Octane11 is a B2B marketing analytics platform that connects, enriches, and transforms siloed enterprise data to drive sales & marketing impact.
Description
Octane11 gives B2B marketing leaders complete visibility and control across every campaign, channel, and vendor. The Octane11 platform automatically connects, enriches, and transforms your siloed marketing and sales data specifically for B2B to deliver account and campaign-level analytics that simplify decisions, deliver more streamlined intelligence, and save you time.
Demandbase One campaign data is integrated into Octane11's analytics via Demandbase Data Stream so marketers can analyze all paid, owned, and earned channels together and track KPls vs historical performance and industry benchmarks for continuous improvement. With Octane11, you'll have the most comprehensive overview of your ABM and non-ABM campaign performance yet.
Benefits
Analyze 100% of your marketing tactics and account-based activity in a single view
Leverage AI insights to see what’s working, what’s not working, and what needs your immediate attention
Integrate your sales and marketing stack in minutes, not months
Analyze multi-channel campaigns by easily stitching together paid, owned, and earned campaign elements
Compare account-based performance across channels with auto-calculated KPIs and industry benchmarks
Report on real marketing influence across pipeline creation and new business wins
View the entire multi-channel account journey to Identify the specific tactics and content that led to an Opportunity Win
Use our comprehensive B2B filters to drill deeply into your data across 20+ dimensions
