Demandbase intelligence + Roku CTV signals
The Demandbase + Roku solution combines Demandbase account intelligence with Roku CTV engagement patterns and signals. For better ad placement, smarter sequencing, and more relevant experiences.
Description
Roku makes every part of the TV experience better, including the ads. We provide massive reach across multiple streaming apps and channels, TV's most creative canvas and powerful performance—all in one place.
Features
Better ad placement
Align CTV campaigns with content environments associated with stronger account engagement
Smarter sequencing
Use content environment insights to inform cross-channel retargeting and frequency strategies
More relevant experiences
Tailor creative and landing page experiences to align with content context.
Media
Integration Diagrams
Data
Account Data
Account Data
Data
CTV signal
CTV signal